Mobile
Shaping the future of digital
Today I spoke at the Integrated Marketing Summit conference in Minneapolis. Kudos to Shawn for putting on such a great event. In my session I talked about trends that I believe are shaping the future of digital marketing and the Internet at large. Facebook First I talked about Facebook. How can you not start with…
Read MoreWhy use TripIt?
Travel is something that still isn’t a seamless process when it comes to how people typically book and schedule trips and how they tell their social networks where they’ll be. For example, I use iCal to keep track of all my travel, yet when I travel places I will use Gowalla, Foursquare or MyTown (yes,…
Read MoreWhat I learned at the Landmark Ventures Media Technology Summit
I use many tactics to keep up with what’s happening in what I call digital innovation. I have to stay up on trends and news if I’m going to be able to help my clients navigate digital marketing. I have to know about and play with new technology and gadgets, which is why I had…
Read MoreWhat the heck is a magazine anyway?
As I’ve been using my iPad more and more to read “newspapers” and “magazines”, I started wondering, what the heck is a magazine anyway? So its content, words, pictures, etc., obviously. Well-written articles. Nice layout. Oh, and they’re printed. But they’re not only printed anymore. You can read these publications on your laptop or mobile…
Read MoreAttention marketers, please don’t ruin mobile!
Today I wrote an article for Mobile Marketer entitled, “Attention Marketers: Please don’t ruin mobile”. It starts like this… You know you want to. You are dying to do it, actually. Your boss wants you to do it. Her boss wants you to do it. Heck, even your competitors are starting to do it. You…
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