Tyler Durden’s take on mobile marketing #FightClub

By Jeff Hilimire | April 11, 2011 |

Ok, so maybe its not directly Tyler Durden’s (one of the greatest characters in movie history!) take on mobile marketing, but hey, I get points for including a Fight Club reference in my most recent MediaPost article right?! In the article, which I talk about the idea of mobile as a single-serve medium (in some…

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The iPad, is it really a mobile device?

By Jeff Hilimire | April 29, 2010 |

I’ve been talking a lot lately about the future of mobile marketing – for instance, here’s one in Mobile Marketer on why I think check-in or location-based applications might be the future of mobile marketing.  And I just read this great article in Mobile Marketer entitled, “iPad may woo luxury brands to finally enter mobile…

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