Ok, so maybe its not directly Tyler Durden’s (one of the greatest characters in movie history!) take on mobile marketing, but hey, I get points for including a Fight Club reference in my most recent MediaPost article right?!
In the article, which I talk about the idea of mobile as a single-serve medium (in some cases anyway, not in all cases), much the same way in Fight Club Edward Norton’s character talks about single-serve friends. And before I get a bunch of “Edward Norton didn’t play Tyler Durden” comments, spoiler, he technically did. Think about it.
You can read the piece here. I’d love some thoughts on what others think about my premise, whether or not I’m off my rocker and most importantly, does Fight Club make your top ten movie list?