Why I’m excited to get the new Macbook

by jeffhilimire on March 25, 2015


I’m currently using a Macbook Pro (15inch Retina) that I’ve had since the middle of 2012. And its still a fantastic machine, works great, with a big beautiful display. But I’ve long wanted a Macbook Air, mostly for the long battery life that they get. Plus, the Air is designed for ultimate portability, which is what I crave.

Note: If you haven’t used a Retina display, or any super high resolution display, then my advice is: DON’T! It will ruin you for anything that isn’t that crisp and clear. I compare it to watching HD television vs. standard definition. 

Because I have decided that the Retina display is something that is at the top of my list for a laptop, I have been patiently waiting until Apple came out with a Macbook Air with Retina. And in their keynote in March, they did! Kind of. They created a new line, simply called the Macbook, and there is currently only one model (available sometime in April). It is small – 12 inch screen – and the thinnest and lightest laptop that Apple has ever created. And its getting a lot of flack, as new Apple products often do.

The big hangups for people:

- It has only one port. For anything. That includes power, USB, display connection, etc. Anything.

- Its not as powerful as it could be.

My response:

I never use ports anymore! Honestly, I was handed a USB thumb drive two weeks ago, and before that it might have been 3 months since I had to use one. I receive everything through the cloud or email. And if once every 3 months I have to attach a dongle to my laptop to connect a USB thumb drive, no worries. And I don’t connect to an external monitor, so I can easily use a dongle for that when I need to project (which is very rare as well).

I relish portability and battery life over computer horsepower. I spend 95% of my computer time on a browser or in Evernote, both of which will run great on this laptop. I don’t use huge tools like Photoshop, nor do I play intense games on my laptop. What’s more important to me is a fantastic battery and the lightweight nature of this laptop. It’s the ultimate portable laptop.

I spend most of my day not at a desk, but rather out and about (in fact, I basically no longer even have a desk). I steal time by getting to a coffee meeting a half hour early and knocking things out. Having a laptop that is able to make it through the day without a charge is a huge help to me.

So I’ll be trading in my 15in Macbook Pro for the new 12in Macbook sometime in April. I’ll report back whether or not that was a big mistake ;)

{ 1 comment }

Video of the Charles Brewer / Advice For Good event

March 23, 2015

Thank you to everyone who attended the Advice For Good event with Charles Brewer on March 2nd. We had close to 100 people attend to hear Charles talk about his story! As some of you know, I was meant to be interviewing Charles but ended up getting very sick that day and asked my good friend, Sanjay […]

Read the full article →

What I’m betting on in 2015

March 12, 2015

Every entrepreneur and CEO is making bets. Maybe they aren’t doing it publicly, or even consciously, but they’re making bets. Maybe its a bet that they’ll nail their IPO, or finally figure out their product market fit, or that they’ll double in size, but they’re making bets. That’s what we do. I couldn’t be more […]

Read the full article →

Winning the MAX Awards

March 6, 2015

Wow, humbled doesn’t begin to describe the way I feel right now. This morning, only a few hours ago, Dragon Army was awarded the grand prize of the MAX Awards, the annual Marketing Awards for Excellence. We won for the campaign we ran last year with Arby’s in our game, Robots Love Ice Cream. I’ve dreamed […]

Read the full article →

Advice for starting a blog – Keep it short and write about YOU.

March 4, 2015

Last week, a friend (and fellow Match member) asked me what advice I’d give her as she’s considering creating a blog. I thought I’d share my response so that anyone else that is thinking about this can consider my comments. — First things first, you have to be able to keep it up once you start. […]

Read the full article →

Donating my birthday to build a home for a family in need #newstorycharity

February 27, 2015

I come into contact with startups all the time. Through speaking events (like this one I’m hosting next Monday night with Charles Brewer), hanging out at the Atlanta Tech Village, advising/mentoring through Advice For Good, or just generally hanging out where startup folks hang out. The startups that I’m always amazed by are the ones run by […]

Read the full article →

14 of my favorite business concepts from the Pixar book, Creativity Inc.

February 23, 2015

Creativity Inc. was the first book I finished in 2015 in my attempt to read more books this year (its one of my “resolutions”.) 12 books would be a good number, if I can get there. I just finished my second book, Same Kind of Different As Me (and if you happen to be like me and have […]

Read the full article →

Going deskless

February 19, 2015

As many may know, I swore off having my own office years ago (2010 to be exact). Main reason: I felt disconnected from the company. Personally, I think the idea of taking your highest performing and most experienced people, and rewarding them by stuffing them into an office, is completely counter-intuitive. I want my team […]

Read the full article →

Making your weaknesses your strengths

February 17, 2015

I was meeting with an entrepreneur recently and we were talking about tv shows, and he shared with me that because he has an addictive personality, he is very thoughtful about when he watches a tv show. For instance, if he started watching The Wire (on his list, and it should be on yours!), he wouldn’t […]

Read the full article →

4 questions answered by successful entrepreneurs: Part 4

February 13, 2015

One of the participants in Advice For Good, after donating an hour of time to a charity and then blogging about it on the AFG website, asked me if she could ask the list of advisors four questions to help her with her startup. What a great way to use the AFG community! Because each question has many answers, I’ll share […]

Read the full article →