Posts Tagged ‘Mobile’
Bragging on Engauge again, this time @carlapaschke
If you happened to miss @carlapaschke‘s article in Mashable last week, I highly recommend you check it out. Carla runs our mobile division at Engauge and has put together a really well thought out piece on the 4 Rules of Engagement for Mobile.
Read MoreWhy I’m on the way to CES
As I’m sitting on this plane heading to Vegas (Baby) to attend my first CES conference, I thought I’d answer the question that I’ve been getting from some people leading to this trip. “Why are YOU going to CES?”, they say. But that’s the wrong question. The right question is, “Why is this just the…
Read MoreHow to approach mobile marketing like a startup
Last month I delivered a lunch and learn to a client titled, “Is this finally the year of mobile?”. It’s a question that seems to be asked every year. What’s the old joke? Mobile is the future of marketing – and always will be. We should be so much farther along this path by now! …
Read MoreSome mobile stats to get you started on a Monday morning..
I’m in the process of putting the finishing touches on a mobile presentation for a client lunch-n-learn later this week. While building the presentation there’s of course a statistics section and I thought, what better way to start your week than to remind yourself why this year (or next year or maybe the year after…
Read MoreThe iPad, is it really a mobile device?
I’ve been talking a lot lately about the future of mobile marketing – for instance, here’s one in Mobile Marketer on why I think check-in or location-based applications might be the future of mobile marketing. And I just read this great article in Mobile Marketer entitled, “iPad may woo luxury brands to finally enter mobile…
Read More