As I’m sitting on this plane heading to Vegas (Baby) to attend my first CES conference, I thought I’d answer the question that I’ve been getting from some people leading to this trip.
“Why are YOU going to CES?”, they say.
But that’s the wrong question. The right question is, “Why is this just the first time you’re going to CES?”
The future of marketing, and for any agencies or marketers that want to have a future, is the ability to embrace technology. Social? Social is the present. Mobile, connected TVs, tablets, etc., thats the future.
I’ve made a conscious decision to attend conferences and events this year that are focused on technology and startups rather than attend the regular digital conferences that you go to at this point just to be there, learning too little and drinking too much.
CES is where most technology companies not named after a fruit launch their new products. So I’m excited to have the opportunity to immerse myself in the newest new for a few days.
And of course I’ll be blogging my experiences so you can see what the fuss is all about.