Social Marketing/Media
100 marketing stats that you outta check out, if you’re into that kind of thing
I’m not a huge stats, diagram, infographic type of guy. Just ask @gumboshowjoe, who regularly tries to get me to look at these charts so that I’ll be really, really sure that this social thing and that mobile thing are gonna be huge. I get it, I don’t need reams of data to tell me…
Read MoreSo I just got this in the mail…
Crazy coincidence that I blogged this morning about my Hootsuite love and how they made the back of my laptop, sticker-style, and then this afternoon I get a package from Hootsuite with a ton of #badass schwag. Check this out: shirts, buttons, stickers and koozies. Hootsuite, have you been reading my diary or something?
Read MoreSorry honey, Pandora thinks we need to see other people
Pandora is connected to Facebook so they can show me friends that like stations/bands/etc. Yep, makes sense. Pandora knows who I am because I connected my Facebook account. Supposed to be beyond the “Hi, Jeff” level of personalization. So either Pandora isn’t bothering to even learn that I’m married, or they think I should have…
Read MoreAsking a favor of my friends, let’s use social to help a family
One of the amazing benefits of social media is that you can help people and causes in ways you never could before. For example, I recently learned about DonorsChoose.org, which allows people to sponsor a school project via digital/social. They do some really innovative things via social to spread the word virally. And I’ve talked…
Read MoreLiking is ok, Sharing is better, but Creating is the ultimate
Wendy Clark, Senior VP, Integrated Marketing Communications and Capabilities at Coca-Cola, talks about the keys to social media success in this article. Check it out, very good read. My favorite line: Forget the “Like” button. It’s all about the “Share.” It’s the most critical thing. “Like” important, “Share,” more important. We have to create content…
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