Social Marketing/Media
How will we be remembered in this digital age?
I often wonder how we’ll be remembered in this digital age, where more and more of us share our experiences on platforms like Facebook and Twitter instead of diaries/journals and actual printed photo albums. Recently my wife and I took our four-year old on a trip to Chattanooga, TN, and of course we took a…
Read MoreAlright Pinterest fans, let’s do this
I created my Pinterest board/page/site when it first launched, played with it a little, but never really got into it. I do that a lot, try the new thing, don’t get it and move on. Especially for mobile apps where I employ a Second Screen Strategy. Since trying Pinterest the first time, I’ve seen a…
Read MoreWhy and how I use WordPress, Tumblr, Instagram and Foursquare
There are a lot of ways to share content these days, aren’t there? I’m constantly playing with and testing out new apps/sites that let you do just that, share your content in new and interesting ways. It’s why I have the second screen strategy for my devices. Lately I’ve been using a few apps to…
Read MoreAn idea for this week
Here’s your idea for this week. Send your customers an email that sounds something like this (keep in mind I’m not a copywriter, but I think you’ll get the gist): Dear #name, We’re thrilled to have you as a customer and want to thank you for your business. We very much look forward to continuing…
Read MoreThe best thing about digital marketing and the worst thing about digital marketing
In Silicon Valley, a startup that has $5,000 in revenue from customers is typically worth less than the startup that has zero revenue. Likewise, a startup that has launched and has 2,000 users is worth less than the startup that hasn’t launched yet and has zero users. The reason for that is simple. When there…
Read More