Email Marketing
What would you do if your company killed off email for internal communication?
Here’s a tech company that is looking to completely eradicate his company of using email for internal communication, instead opting for instant messaging and a “Facebook-style” interface. I kinda thought it was going to say he wanted more face-to-face meetings of his employees, but to each his own I guess. Oh yeah, and they have…
Read More100 marketing stats that you outta check out, if you’re into that kind of thing
I’m not a huge stats, diagram, infographic type of guy. Just ask @gumboshowjoe, who regularly tries to get me to look at these charts so that I’ll be really, really sure that this social thing and that mobile thing are gonna be huge. I get it, I don’t need reams of data to tell me…
Read MoreAre social and mobile killing email? You might be surprised…
I was challenged to give my thoughts on this article in ClickZ by Simms Jenkins, titled, “Digital’s Great Teenage Misunderstanding“. Now, before I start, I should clarify that Simms is one of the foremost email experts in the country, an all around smart dude and someone that I have had a bit of fun debating…
Read MoreMind Meister gets 1to1toMany marketing
One of my favorite tools for brainstorming and ideation is Mind Meister. I use it in many ways, including putting together the presentation I’ll be giving at the DMA this week. And its iPad friendly which is cool. If you’re not familiar with mind mapping software, you should check it out. It looks like this:…
Read MoreDebate: Social is killing off email
I wrote a blog post a few hours ago on why analytics is killing social. I casually threw in this comment: In the meantime, social is strangling email marketing This week I was on a panel at the Integrated Marketing Summit in Atlanta. It was a debate format and the title of our session was,…
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