Social is NOT…

By Jeff Hilimire | June 1, 2010 |

Social is many things.  But people try to make it things it is not.  Feel free to add to this list or correct me if you think I’m off my rocker…so here we go. Social is NOT… …limited to “media”. If you say social “media”, I assume you mean banner ads or some other form…

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Keep your hands off my social media FTC!

By Jeff Hilimire | October 6, 2009 |

Yesterday, the FTC announced on its website that “it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.”  Buried within the announcements is a new guideline for social media.  It states: The revised Guides also make it clear…

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3 more questions marketers should ask about social marketing

By Jeff Hilimire | May 21, 2009 |

Jeremiah Owyang (if you’re not following him, stop what you’re doing and FOLLOW THIS MAN) is probably more hooked into what’s happening in the digital space than just about anyone.  The guy must never sleep. Recently he threw up a post on his blog entitled, “The Five Questions Companies Ask About Social Media“.  The questions,…

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