Social is NOT…

Social is many things.  But people try to make it things it is not.  Feel free to add to this list or correct me if you think I’m off my rocker…so here we go. Social is NOT… …limited to “media”. If you say social “media”, I assume you mean banner ads or some other form…

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3 more questions marketers should ask about social marketing

Jeremiah Owyang (if you’re not following him, stop what you’re doing and FOLLOW THIS MAN) is probably more hooked into what’s happening in the digital space than just about anyone.  The guy must never sleep. Recently he threw up a post on his blog entitled, “The Five Questions Companies Ask About Social Media“.  The questions,…

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Bravo, Skittles, bravo.

I’m a HUGE fan of the new www.skittles.com website.  Essentially they’ve handed their web presence over to the fans.  Not their online brand.  That, like all brands, already belongs to the public.  But in this case, Skittles made the decision to hand over their website as well.  Personally I think its brilliant. Want to hear…

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