Posts Tagged ‘marketing’
Guest Blogged for 1to1: Move marketing forward by agreeing to adapt
I was honored recently to guest blog for one of my favorite groups, 1to1 Media. You can read the post on their site but it starts like this… Marketing has seen tremendous change over the past five to 10 years. Take a closer look at direct and digital marketing specifically and you’ll see a clear…
Read MoreTwitter: What, Why and How
This is a Twitter presentation I gave to about 60 marketers in Atlanta last week. Great discussion, lots of interest in Twitter and an equal amount of justified skepticism. Any thoughts or input on the presentation are welcome! Twitter: What, Why and How? View more presentations from Engauge .
Read MoreMeasure or Die
It seems like every day there is more talk about the need to measure all aspects of marketing. For those of us in the digital space, this is par for the course as we’ve had the ability (and therefore had the responsibility) to measure all of our efforts online. And for one, I’m glad that…
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