Guest Blogged for 1to1: Move marketing forward by agreeing to adapt
I was honored recently to guest blog for one of my favorite groups, 1to1 Media. You can read the post on their site but it starts like this…
Marketing has seen tremendous change over the past five to 10 years. Take a closer look at direct and digital marketing specifically and you’ll see a clear shift. Marketers are beginning to combine the opportunities made possible by the principles and disciplines of direct marketing with the accountability and engagement that are possible with digital marketing. We call this shift iDirect – where the blurring of the lines between these disciplines is being used to garner greater customer engagement that leads to measurable and dramatic gains in ROI.
