“We decided to make a viral video…” #WTFpeople

By Jeff Hilimire | May 3, 2011 |

I’m always amazed/shocked/embarrassed when I hear someone say that they “decided to make a viral video”.  In fact, I heard a very experienced CMO of one of the biggest companies in the world say this just last week.  It went something like, “We knew the launch of this product was going to be very important…

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