Posts Tagged ‘1to1tomany’
Mind Meister gets 1to1toMany marketing
One of my favorite tools for brainstorming and ideation is Mind Meister. I use it in many ways, including putting together the presentation I’ll be giving at the DMA this week. And its iPad friendly which is cool. If you’re not familiar with mind mapping software, you should check it out. It looks like this:…
Read MoreGuest blog on 1to1 marketing…or is it 1to1to…Many?
In my monthly column on 1to1 Media, I talk about an evolution that brands are starting to go through in the way they market to their customers. My belief is that we evolved from 1toMany to 1to1 Marketing, where we can have a direct, personalized interaction with a customer rather than just blast broadcasting. But…
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