Posts Tagged ‘1to1’
My guest blog on 1to1 this month: The Total Engagement Era
If you haven’t seen the new engauge.com website, check it out. It’s completely redesigned around the foundation of Engauge’s focus – Total Engagement. In conjunction with that, my guest post this month on the 1to1 is up and I wrote it with a focus on The Total Engagement Era. Here’s the first two paragraphs: From…
Read MoreA new approach to customer value
In the recent issue of Peppers & Rogers Customer Strategist, my friend Ginger Conlon writes in the opening letter about “A Fresh Look at Customer Value“. Identify your most valuable customers She writes that “about 30 percent of customers deliver the majority of the average company’s profit, 50 percent add nothing, and 20 percent cost…
Read MoreGuest Blogged for 1to1: Move marketing forward by agreeing to adapt
I was honored recently to guest blog for one of my favorite groups, 1to1 Media. You can read the post on their site but it starts like this… Marketing has seen tremendous change over the past five to 10 years. Take a closer look at direct and digital marketing specifically and you’ll see a clear…
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