Bravo, Skittles, bravo.

I’m a HUGE fan of the new www.skittles.com website.  Essentially they’ve handed their web presence over to the fans.  Not their online brand.  That, like all brands, already belongs to the public.  But in this case, Skittles made the decision to hand over their website as well.  Personally I think its brilliant. Want to hear…

Read More

ESPN “Fist Kiss” Ad pulled

If I were advertising anything to do with sports, I’d find a way to get Shaq in the ad. And I’d love to see his real reaction to someone trying to give him a “fist kiss”. But for now, this will do.

Read More