Email Marketing
Debate: Twitter is not a social network
I think people have it all wrong about Twitter. I really don’t think Twitter is any more a social network than email is or text messaging is. The only difference between Twitter and those tools is that its wide open. I think a social “network” is something you enter into mutually with other people. It’s…
Read MoreMy view on the future of email
I’m lucky enough to know @simmsjenkins, probably one of the smartest dudes in the country when it comes to the finer points of email marketing. In fact, if you don’t have his book The Truth About Email Marketing, you need to buy it asap. Simms wrote an article for ClickZ and he asked me what…
Read MoreGuest Blogged for 1to1: Move marketing forward by agreeing to adapt
I was honored recently to guest blog for one of my favorite groups, 1to1 Media. You can read the post on their site but it starts like this… Marketing has seen tremendous change over the past five to 10 years. Take a closer look at direct and digital marketing specifically and you’ll see a clear…
Read MoreI don’t use my inside voice on Twitter…and other relationship tips for brands
Attention brands. Be very careful when considering your relationship with your customers. All mediums are not created equal. Here are some good rules of thumb, from the consumer’s point of view: – I’ll sign up for your email when I want deals and coupons. And sometimes to stay up to date on your industry. But…
Read MoreLet’s imagine a world where Twitter replaces email
Just for a moment, let’s imagine a world where Twitter replaces email… NO MORE SPAM!* Due to the limit of 140 characters, those rambling, long-winded emails we all get would be no more. People would get to the point. People would be forced to actually talk to each other rather than relying on email. Brands…
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