Every leader needs to read this letter
This letter to CEO’s (written by Larry Fink, CEO of BlackRock) is worth a read.
My favorite bits:
Purpose is not the sole pursuit of profits but the animating force for achieving them.
Profits are in no way inconsistent with purpose – in fact, profits and purpose are inextricably linked.
When a company truly understands and expresses its purpose, it functions with the focus and strategic discipline that drive long-term profitability.
I wrote something similar in a blog post entitled, Why Growth and Profit are Required for a Purpose-Driven Company.