Attention marketers, please don’t ruin mobile!

Today I wrote an article for Mobile Marketer entitled, “Attention Marketers: Please don’t ruin mobile”. It starts like this…

You know you want to. You are dying to do it, actually. Your boss wants you to do it. Her boss wants you to do it. Heck, even your competitors are starting to do it. You want to reach customers on their mobile phone. Please don’t!

Okay, so I am being a bit tongue-in-cheek, but I very much believe that marketers are going to try to ruin mobile.

Read the rest of the article here.

Hopefully some of the “mobile marketers” our there can debate me on this one ;)