Debate: Social is killing off email
I wrote a blog post a few hours ago on why analytics is killing social. I casually threw in this comment:
In the meantime, social is strangling email marketing
This week I was on a panel at the Integrated Marketing Summit in Atlanta. It was a debate format and the title of our session was, “Can email and social live happily ever after?” My main point on that topic was that social is making lazy email marketers even lazier, because now they are distracted by this thing called “social” so they’ve got their already-ROI-proven email campaigns on auto-pilot. So in a way, social is killing off email. But that’s beside the point (though I’m happy to debate that if anyone is interested).
Seems that @simmsjenkins, resident email badass (I believe that fyi) had this to say:
“they’ve got their already-ROI-proven email campaigns on auto-pilot. So in a way, social is killing off email.”
Oh Jeff -are you baiting me again? I thought we cleared up your head during the IMS panel where email was declared “digital heavyweight champion of the web” and social was awarded “most fun.”
Um, so email is a proven revenue generator (among other things) but because the CMO is asking “about the Twitter and Facebook” email is being murdered by social?
You gotta do better than that logic if you are going to lob another anti-email grenade out there.
So rather than letting this debate take over the analytics post, I’m moving it here…
[…] This week I was on a panel at the Integrated Marketing Summit in Atlanta. It was a debate format and the title of our session was, “Can email and social live happily ever after?“ My main point on that topic was that social is making lazy email marketers even lazier, because now they are distracted by this thing called “social” so they’ve got their already-ROI-proven email campaigns on auto-pilot. So in a way, social is killing off email. But that’s beside the point (though I’m happy to debate that if anyone is interested). – UPDATE: Since this seemed like it had its own legs, I moved this debate to a new blog post. […]
re: to @simmsjenkins: My belief is that email was an easy win for marketers. It proves ROI with very little effort. My personal belief is that marketers are being distracted by social and are content with their email marketing results and therefore, are going to spend more time/attention/ultimately more budget on social trying to figure it out.
So in that sense, social is going to kill off email marketing or at least stunt its growth.
Bring it.
https://www.emarketer.com/Article.aspx?R=1007584
https://www.emarketer.com/Article.aspx?R=1007584
https://www.emarketer.com/Article.aspx?R=1007584
[…] email experts in the country, an all around smart dude and someone that I have had a bit of fun debating with over the years on email vs. social. He recently hired @ryanptuttle which only continues to prove to me that he knows what he’s […]
[…] email experts in the country, an all around smart dude and someone that I have had a bit of fun debating with over the years on email vs. social. He recently hired @ryanptuttle which only continues to prove to me that he knows what he’s […]