Dos and Don’ts of Social Media – DMNews

Jeff Hilimire, managing director of Engauge Digital

Do: Recognize your brand is in social media, whether you like it or not

When talking to brands about digital strategies, I often hear that they are just not ready to be in social media. I tell them, “too late, you’re already there.” Many companies don’t realize that social media is just word-of-mouth on steroids. You can’t say, “We’re going to hold off on people talking about our brand.” Start by listening and monitoring the chatter that is already there.

Don’t: Try to keep up with the Joneses

You sit down in a marketing meeting and your CMO says, “Our top competitor is all over Facebook and Twitter. Get us there ASAP!” Rather than trying to keep up, take a step back, study the way your customers are using the Web, plan out your strategy and take baby steps. It’s a marathon, not a sprint.

Nice piece by DMNews on Do’s and Don’ts of social, I was honored to be a part of it. Meant to throw this up on the blog earlier in the week. Please feel free to add a few of your own…