Posts Tagged ‘foursquare’
Discussion: What is the future landing place for location-based marketing?
Location-based marketing is here to stay, in some form or another. The ability to connect and market based on immediacy and location is extremely powerful and we’ve only just started playing in the space (Foursquare, Gowalla, etc). I think we can all agree that the current state of having many services to check-in on and…
Read MoreWhole Foods GETS location-based marketing
Check out how Whole Foods is using Foursquare. Very smart to reward people after 10 checkins.
Read MoreAn interview with Hollrr CEO David Hegarty
Hollrr is the newest social product that’s getting a lot of attention lately (TechCrunch, Mashable, etc.). I posted a blog recently about Hollrr but the easiest way to describe it is FourSquare for products. I reached out to their “Chief Hollrr”, David Hegarty (his Hollrr page), to find out more about this new service. I…
Read MorePresentation: 8 Digital Trends That Will Change Everything
Yesterday I gave a presentation along with Raghu Kakarala in Atlanta to about 70 digital marketers. The title of our presentation was, “8 Digital Trends That Will Change Everything“. We worked on this presentation for a few months, hemming and hawing on what those trends were, but we ultimately felt good about where we landed.…
Read More6 Things You Might Have Missed Last Week
This is a recap of some of the more important things that happened last week plus some things that I happened to find out about (cool sites or products I wasn’t aware of). I find it helpful when blogs do this as sometimes I miss things when traveling. Jan 31 – Feb 6: This particular…
Read More