Posts Tagged ‘foursquare’
Badges schmadges
Yesterday we hosted a “digital innovation day” at Engauge. We invited several tech companies to come and present the newest new, giving us and our guests a peek at where the digital world is headed. It was tremendous (for more, check out the tweets from #DIGday). Two of the companies that presented were location-based-esque. Kinda…
Read MoreI have seen the future of location-based apps, thanks to Tungle
I’ve been pretty vocal about how I’m down on Foursquare. Not their business model or potential, but how I’m personally struggling with Foursquare’s relevance in MY life. At the very least its pointed out to me how much cooler my friends’ lives seem to be. And I’ve been equally vocal about my current WeRewards obsession…
Read More3 reasons check-in apps aren’t going to make it
I wrote a while back about why I was down on Foursquare. That post was specific to Foursquare, which I still think is a great tool but my conclusion is that in its current state, I’m not cool enough to appreciate it. But I’ve been studying the “check-in” apps for quite a while now and…
Read MoreLet’s talk location-based marketing
The most recent DIG:This podcast is up and its a conversation that we had with Pete Reilly on location-based marketing. It’s such an interesting space and the conversation could have gone on for much longer. We’ll definitely have Pete on again because the location-based tools today (foursquare, gowalla, mytown, loopt, yelp, etc, etc, etc) continue…
Read MoreBig fan of Whole Foods, but this Foursquare thing is the wrong direction
I love Whole Foods. Who doesn’t, really. I’m a fan of them on Facebook (or I like them, whatever). And typically they’ve done some really great stuff when it comes to embracing and using social media. Actually (and somewhat ironically), a few months back I blogged about how well I thought Whole Foods was doing…
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