My guest blog on 1to1 this month: The Total Engagement Era
If you haven’t seen the new engauge.com website, check it out. It’s completely redesigned around the foundation of Engauge’s focus – Total Engagement.
In conjunction with that, my guest post this month on the 1to1 is up and I wrote it with a focus on The Total Engagement Era. Here’s the first two paragraphs:
From the day of advertising’s mad men to the era of the Internet, the relationship between marketers and customers has continued to evolve. And this era is no different.
Consumers are no longer content with the marketing status quo. They’re calling the shots, and what they want are experiences — not messages. Today’s consumer wants to engage with a brand on all levels and at the time that they prefer, not the other way around. For a meaningful interaction to take place, they want a total engagement experience. Technology today has made it possible for customers to create real relationships with brands — and the more technology evolves, the more they’ll come to expect from these brands.
Oh and don’t pay attention this, its for some verification thing: EAVB_JGBEFRDIWN
