Let’s imagine a world where Twitter replaces email
Just for a moment, let’s imagine a world where Twitter replaces email…
- NO MORE SPAM!*
- Due to the limit of 140 characters, those rambling, long-winded emails we all get would be no more. People would get to the point.
- People would be forced to actually talk to each other rather than relying on email.
- Brands would be forced to be direct with their email communications – “Hey, we have a new product called Product XY, check it out”, “We’re having a sale on forklifts, buy 2 get 1 free”.
- Unsubscribing becomes oh so easy.
- NO MORE SPAM!
- Your marketing budget would suddenly drop (no more creative costs, distribution costs, etc.).
- Email would become what it should be, a direct marketing channel rather than a branding one.
- Tired of designing email to render on all platforms, text vs. html, etc.? No more.
- All your messages would get through as there would be no more CAN-SPAM rules because…
- NO MORE SPAM!
Let me know if you have any additions!
* Ok, ok, so perhaps there is a tiny sliver of spam possibilities with Twitter. But still.
