Posts Tagged ‘1to1 media’
A new approach to customer value
In the recent issue of Peppers & Rogers Customer Strategist, my friend Ginger Conlon writes in the opening letter about “A Fresh Look at Customer Value“. Identify your most valuable customers She writes that “about 30 percent of customers deliver the majority of the average company’s profit, 50 percent add nothing, and 20 percent cost…
Read MoreGuest blog on 1to1 marketing…or is it 1to1to…Many?
In my monthly column on 1to1 Media, I talk about an evolution that brands are starting to go through in the way they market to their customers. My belief is that we evolved from 1toMany to 1to1 Marketing, where we can have a direct, personalized interaction with a customer rather than just blast broadcasting. But…
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