Start-ups
The DIG:this podcast is off to a great start
In case you missed it, DIG has been producing a weekly podcast for almost a month. What’s DIG? The Digital Innovation Group at Engauge, focused on emerging technology like social media and mobile marketing (you can like DIG on Facebook to stay up on our latest activity). So far we’ve interviewed some really interesting companies…
Read MoreHow to approach mobile marketing like a startup
Last month I delivered a lunch and learn to a client titled, “Is this finally the year of mobile?”. It’s a question that seems to be asked every year. What’s the old joke? Mobile is the future of marketing – and always will be. We should be so much farther along this path by now! …
Read More3 reasons check-in apps aren’t going to make it
I wrote a while back about why I was down on Foursquare. That post was specific to Foursquare, which I still think is a great tool but my conclusion is that in its current state, I’m not cool enough to appreciate it. But I’ve been studying the “check-in” apps for quite a while now and…
Read MoreThings I’m playing with – WeReward, Tungle.me, Plancast and Glympse
Part of my job, possibly the part that’s the most fun, is keeping up with new technology/toys. I hear about something new and I quickly download it and start playing. Last week when I was speaking at the Atlanta DMA event someone asked me what new things I was exploring and I figured I’d post…
Read MoreThe easiest $.62 I ever earned (WeReward)
I’ve been playing with WeReward lately and I have to say its a pretty cool app. Basically, you can get points for “checking in” at places or, and this is the part I like the most, for doing certain things. And you get paid via PayPal. Specifically on their site they say: Earn WeReward points…
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