Social Marketing/Media
Facebook announces next step in world domination at F8…are you scared?
While the keynote at F8 was epic (we’ll get to why), the sessions afterwards were somewhat weak. Sometimes it was because they were mostly moderated or given by Facebook staff (not experienced presenters) and sometimes because, well, the topic was boring. But there were great discussions being had in between and I was fortunate enough…
Read MoreDiscussion: What is the future landing place for location-based marketing?
Location-based marketing is here to stay, in some form or another. The ability to connect and market based on immediacy and location is extremely powerful and we’ve only just started playing in the space (Foursquare, Gowalla, etc). I think we can all agree that the current state of having many services to check-in on and…
Read MoreA new approach to customer value
In the recent issue of Peppers & Rogers Customer Strategist, my friend Ginger Conlon writes in the opening letter about “A Fresh Look at Customer Value“. Identify your most valuable customers She writes that “about 30 percent of customers deliver the majority of the average company’s profit, 50 percent add nothing, and 20 percent cost…
Read MoreDebate: does a brand’s social voice belong at an agency or at the brand?
We spend a lot of time at DIG (Engauge’s Digital Innovation Group) talking about where the social voice — the Facebook statuses, Tweets, whatever MySpace calls their updates, etc — belongs. Should it reside only within the brand/company itself? Or should it be with an expert in social marketing who is trained on the brand…
Read MoreWho are you backing, Google or Facebook?
I’m posing this to the group to see which of these companies you’d back for the foreseeable future, Facebook or Google? In other words, is Facebook more likely to lose its leadership position in social networking before Google loses its leadership position in search? Let’s debate…
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