Social Marketing/Media
An updated Digital Trends presentation
Today I presented to TAG’s Enterprise 2.0 Society. The group was extremely engaged and I’d say half the presentation was dialogue, which is fanastic. Thanks to @sherryheyl for inviting me and for everyone that participated. I’ve given a version of this presentation several times now but it keeps changing as, well, digital trends change. So…
Read MoreIf you’re tired of Facebook, you can always Woof
Social is NOT…
Social is many things. But people try to make it things it is not. Feel free to add to this list or correct me if you think I’m off my rocker…so here we go. Social is NOT… …limited to “media”. If you say social “media”, I assume you mean banner ads or some other form…
Read MoreIHG + Gowalla = killer campaign
I thought I’d share some recent press that the campaign Engauge is running with IHG and Gowalla is getting. While I’m always hesitant to promote too much of the work we do in the Engauge DIG group on this blog, I do want to share this campaign as I think its an example of a…
Read MoreDo you have advice for Facebook?
I was reading Robert Scoble’s recent blog post entitled, “Dear Mark Zuckerberg“, in which he gives several pieces of advice for Facebook in lieu of their recent troubles. He gives some good advice, including putting a 3rd party in charge of evaluating privacy policies for Facebook. I LOVE that one. Personally my advice would be…
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