Social Marketing/Media
Attention Dinosaurs: it’s time to rethink your coveted online ads
My kids love to watch the movie, “Chicken Little“. And we all remember the story, sometimes referred to as The Sky is Falling. Chicken Little gets hit on the head with something that falls from a tree and mistakenly thinks the sky is falling. Then he runs around town freaking everyone out until they all…
Read MoreThings I’m playing with – WeReward, Tungle.me, Plancast and Glympse
Part of my job, possibly the part that’s the most fun, is keeping up with new technology/toys. I hear about something new and I quickly download it and start playing. Last week when I was speaking at the Atlanta DMA event someone asked me what new things I was exploring and I figured I’d post…
Read MoreDebate: the real definition of social
I’ve been locked in a debate with Joe Koufman and Raghu Kakarala for the past week on what exactly social media/networking is. It started by me claiming that video chat is inherently social. Two (or more) people interacting over a digital medium (in this case video), to me is the epitome of “social”. Joe and…
Read MoreLeBron James has been getting some digital marketing advice
So we all know what happened last week. LeBron James held his press conference and announced he was sucking the life out of his hometown going to play for the Miami Heat. Some people freaked out. That same week his digital marketing went into a full court press. He created a twitter account, @kingjames, a…
Read MorePrediction: LeBron is going to announce his decision via Twitter
You heard it here: The King is going to announce his big decision on Twitter. LeBron James is currently deciding which team he’ll be with next season and we’ve certainly seen teams using social media to help swing the vote in their favor. See how the Knicks tried to do just that (and failed). Now…
Read More