Mobile
How to approach mobile marketing like a startup
Last month I delivered a lunch and learn to a client titled, “Is this finally the year of mobile?”. It’s a question that seems to be asked every year. What’s the old joke? Mobile is the future of marketing – and always will be. We should be so much farther along this path by now! …
Read MoreWeReward paid me $10.09 to post this blog
Not really. But I did just earn $10.09 through the WeReward app. If you aren’t up on WeReward, you probably haven’t been reading my blog very much (busted). Here is a little about the way they’ve tackled the location-based application space, here is why I think WeReward is a possible winner in a crowded category,…
Read More3 reasons check-in apps aren’t going to make it
I wrote a while back about why I was down on Foursquare. That post was specific to Foursquare, which I still think is a great tool but my conclusion is that in its current state, I’m not cool enough to appreciate it. But I’ve been studying the “check-in” apps for quite a while now and…
Read MoreThings I’m playing with – WeReward, Tungle.me, Plancast and Glympse
Part of my job, possibly the part that’s the most fun, is keeping up with new technology/toys. I hear about something new and I quickly download it and start playing. Last week when I was speaking at the Atlanta DMA event someone asked me what new things I was exploring and I figured I’d post…
Read MoreLoving this Best Buy mobile app – Movie Mode
I really like what Best Buy is doing with their mobile app, Movie Mode. Watch this video to get the idea: My only reservation is how people holding their iphones up during a movie will effect the experience for others. If I’m watching the movie am I going to see a bunch of lit up…
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