Mobile
My thoughts on the future of digital advertising
I was interviewed for Tech News Daily about the future of digital advertising. You can read the entire article here, but I pulled out the parts that I contributed to get thoughts/feedback. …. Unrealized power of digital marketing Jeff Hilimire, chief digital officer of advertising and marketing agency Engauge, agrees that companies aren’t pushing the…
Read MoreBadges schmadges
Yesterday we hosted a “digital innovation day” at Engauge. We invited several tech companies to come and present the newest new, giving us and our guests a peek at where the digital world is headed. It was tremendous (for more, check out the tweets from #DIGday). Two of the companies that presented were location-based-esque. Kinda…
Read MoreSocial is here. Mobile has started. Interactive TV is next.
I spend a lot of time on this blog talking about new technology and how that’s driving changes in consumer people’s behavior. Most of the time this involves talking about new advances in social media or mobile technology. I’ve been spending time lately thinking about the next frontier in digital innovation. What shift will happen…
Read MoreI have seen the future of location-based apps, thanks to Tungle
I’ve been pretty vocal about how I’m down on Foursquare. Not their business model or potential, but how I’m personally struggling with Foursquare’s relevance in MY life. At the very least its pointed out to me how much cooler my friends’ lives seem to be. And I’ve been equally vocal about my current WeRewards obsession…
Read MoreThe DIG:this podcast is off to a great start
In case you missed it, DIG has been producing a weekly podcast for almost a month. What’s DIG? The Digital Innovation Group at Engauge, focused on emerging technology like social media and mobile marketing (you can like DIG on Facebook to stay up on our latest activity). So far we’ve interviewed some really interesting companies…
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