Tomorrows brands can’t succeed with yesterday’s leadership

Last week I attended the Forrester Marketing Forum in San Francisco.  I will be publishing a series of blogs with the insights I was exposed to during this fantastic two day event.  If you haven’t been to one of these, I highly recommend it. During Chris Stutzman’s presentation, he laid out this quote: Tomorrows brands…

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Getting my learn on, Forrester style

This morning I’m in San Francisco to do some serious learning.  I’m only here for a day and a half, a short trip for such a long flight, but this particular conference promises to be worth it.  I am going to hang out with local badass and friend @marksilva tonight for dinner so at least I’ll…

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Engauge is about to get its SCAD on

I had the great fortune to speak to a group of mostly junior and senior advertising students at SCAD (Savannah College of Art & Design) this past Saturday.  The talk was focused on entrepreneurship and marketing, was very informal (no slides, just my iPad so I could look at some notes here and there) and conversational.…

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Talking entrepreneurship and marketing at SCAD

I’m really pumped about a talk I’m doing at SCAD (Savannah College of Art and Design) this coming weekend. I’ll be talking about a theory I’ve been working on for a while now.  I believe that today’s marketer needs to embrace the same traits that an entrepreneur has if they want to be successful.  They…

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