Agency Life
I can’t wait to read this before our next meeting
Meetings, in general, suck. They suck time out of your day, they suck your energy…they just generally suck. And not because we all don’t have the best intentions but because the entire model is flawed. I’ve written about ways I think meetings could be better, with the number one fix being: DON’T HAVE MEETINGS! Of…
Read MoreLet’s debate about the future of advertising and marketing
I personally think that in the future, WE will be the media. Instead of brands spending tens of millions of dollars to advertise about their new product, they are going to instead spend those dollars sending the product to people, certainly a lot of influential, klout-popular blogging-type people, but also a ton of real people,…
Read MoreThe time we were screamed at during a client presentation
I’m a big believer in giving people the benefit of the doubt. When a person is upset about an action from one of their peers, their first reaction should be to find out why it happened. Expect that your partner had the best intentions and either made a mistake or had a reason for doing…
Read MoreLooking for an A+ or two
I’m on the lookout for A+’s to bring to Engauge right now. We’re hitting our stride as an agency and growing at an amazing clip, and I’m going to need more A+’s around here to help lead us up that hill. Luckily, we have a LOT of them here already, which is why we’re blowing…
Read More100 marketing stats that you outta check out, if you’re into that kind of thing
I’m not a huge stats, diagram, infographic type of guy. Just ask @gumboshowjoe, who regularly tries to get me to look at these charts so that I’ll be really, really sure that this social thing and that mobile thing are gonna be huge. I get it, I don’t need reams of data to tell me…
Read More