Agency Life
Woah, early Spunlogic CNN video. We were babies!
As we were redesigning the new Engauge website, I was digging through files and came upon this old video that CNN produced about Spunlogic (in 2003 I think). It’s amazing to see how young we were.
Read MoreMy guest blog on 1to1 this month: The Total Engagement Era
If you haven’t seen the new engauge.com website, check it out. It’s completely redesigned around the foundation of Engauge’s focus – Total Engagement. In conjunction with that, my guest post this month on the 1to1 is up and I wrote it with a focus on The Total Engagement Era. Here’s the first two paragraphs: From…
Read MoreAn updated Digital Trends presentation
Today I presented to TAG’s Enterprise 2.0 Society. The group was extremely engaged and I’d say half the presentation was dialogue, which is fanastic. Thanks to @sherryheyl for inviting me and for everyone that participated. I’ve given a version of this presentation several times now but it keeps changing as, well, digital trends change. So…
Read MoreWhy I will never have my own office again
It was a weird move, I know. And I heard a lot of “Why would you do that?” and “Are you crazy?” comments when I did it. And even when I was in the middle of it, I wasn’t sure it would be the right move. But it was. See, somewhere around December of last…
Read MoreDebate: does a brand’s social voice belong at an agency or at the brand?
We spend a lot of time at DIG (Engauge’s Digital Innovation Group) talking about where the social voice — the Facebook statuses, Tweets, whatever MySpace calls their updates, etc — belongs. Should it reside only within the brand/company itself? Or should it be with an expert in social marketing who is trained on the brand…
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