5 Reasons Dragon Army is not your average company

We do some pretty different things at Dragon Army, some of which I’ve pulled from my past experience running companies and some are brand new for me.

1. Our name. Yeah, we don’t have the typical company, or even agency, name. For those unaware, Dragon Army is from the book, Ender’s Game. More on that here. It’s really fun to go to meetings and sign in at the security desk and write “Dragon Army” in the company column. And to sit at the Metro Atlanta Chamber of Commerce board meetings and see name plates for Atlanta’s great companies (Coca-Cola, Delta Air Lines, The Home Depot…) and then see “Dragon Army” next to them. That’s fun.

2. Great Game of Dragon Army. I read the book, The Great Game of Business, and immediately knew that was the structure that would work best to help me build the type of company I want Dragon Army to be. The premise is quite simple: open management + team mentality + focus on winning = success. Or something like that. We’ve adapted it somewhat, and its the platform that we run the business on and I’m extremely excited to see how our company evolves using this approach.

3. Annual company cruise. This is one that I pulled from Spunlogic, my first company. In March of 2017 we are having our first annual company cruise. We pay for an employee and their guest to come on the cruise with us. This year we’re doing a 4-night Norwegian cruise to the Bahamas.

4. Focus and clarity. Dragon Army is a mobile experience company. We help companies with their mobile strategy, mobile experiences (web and app,) and emerging mobile technology (VR, AR, wearables, etc.) And we build mobile games in our studio. That’s it. Most companies in our industry try to do everything they can to bring in revenue, and I’ve definitely suffered from that mindset with my past businesses. But at Dragon Army, we know who we are and what we do, and that level of clarity is extremely refreshing.

5. VTV (Vision, Tenets, Values). Just as we’re clear about what type of work we want to do, we’re equally clear on what type of company we are. And what success looks like and how we’re going to get there. And the values that will guide us along the way. I repeat it to our team all the time, its on our walls, it guides our discussions, and it is the central piece of how we interview prospective team members. Our VTV is obviously unique to us, as all vision platforms should be, but we’re also unique in how important it is to us. It’s not just a nice poster on the wall, its the cornerstone of how we operate.