The easiest $.62 I ever earned (WeReward)
I’ve been playing with WeReward lately and I have to say its a pretty cool app. Basically, you can get points for “checking in” at places or, and this is the part I like the most, for doing certain things. And you get paid via PayPal.
Specifically on their site they say:
Earn WeReward points by completing tasks and checkins at your favorite businesses with your iPhone. Each point is worth a penny, earn 1,000 points and cashout to PayPal.
The model is very interesting and I’m all for companies that are trying to maximize the location-based check-in apps because without some kind of points or incentive, my feeling is that they get a little boring (see my 6 Reasons I’m down on Foursquare post from a few months back).
I tested WeRewards recently by doing the “Butt Paste” task. It asked me to take a picture of Butt Paste (no idea what that is) and I’d earn 62 points, which equals $.62.
So I took a picture of the best example of Butt Paste I could find and whatdayaknow, it worked! I’m now $.62 richer and @jmart730 got punked. All in all, a good day.
A true example of Butt Paste
Is there a “Don't Like” button for this post? ;)
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The question is, who's paying for your $.62 of Butt Paste? Merchants are presumably, but it's not entirely clear how/why they would pay for random and unsolicited check-ins.
Worth further study for sure and indicative of how the location based marketing space is evolving quickly.
My understanding is that WeReward fronts the $.05 (or 5 credits) you get when you check in to places that aren't participating yet, and the brands/companies pay for the credits when they actively work with WeReward.
We recently interviewed the CEO in our podcast and it should be up next week (https://bit.ly/94SvJ8).
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