Archive for September 2011
An idea for this week
Here’s your idea for this week. Send your customers an email that sounds something like this (keep in mind I’m not a copywriter, but I think you’ll get the gist): Dear #name, We’re thrilled to have you as a customer and want to thank you for your business. We very much look forward to continuing…
Read MoreThe best thing about digital marketing and the worst thing about digital marketing
In Silicon Valley, a startup that has $5,000 in revenue from customers is typically worth less than the startup that has zero revenue. Likewise, a startup that has launched and has 2,000 users is worth less than the startup that hasn’t launched yet and has zero users. The reason for that is simple. When there…
Read MoreiPhone apps I’m testing – the second screen strategy!
I test a lot of iPhone apps. Partly I need to because of my job, but mainly I’m just eager to play with new stuff. Several months ago I made the second screen on my iPhone (and iPad) a place where I test apps. My home screen is for the apps I use the most and…
Read MoreWhere I landed with tweeting old blog posts
Last week I posed the question of whether or not I should be tweeting out older blog posts. You can see the post and the discussion here. I’ve landed in a few places on this. First, when I have a new post I’m going to tweet it in the morning (EST) and then tweet it…
Read MoreChecking out this Mightybell app
I read this morning about a new service called Mightybell, which is Gina Bianchini’s new outfit. You might recognize her name as she was the former CEO of Ning. Mightybell, which you can try to sign up for here but they may be out of early invitations, is described by Bianchini as being “…based on…
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