Badges schmadges

By Jeff Hilimire | October 8, 2010 |

Yesterday we hosted a “digital innovation day” at Engauge.  We invited several tech companies to come and present the newest new, giving us and our guests a peek at where the digital world is headed.  It was tremendous (for more, check out the tweets from #DIGday). Two of the companies that presented were location-based-esque.  Kinda…

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3 reasons check-in apps aren’t going to make it

By Jeff Hilimire | July 27, 2010 |

I wrote a while back about why I was down on Foursquare.  That post was specific to Foursquare, which I still think is a great tool but my conclusion is that in its current state, I’m not cool enough to appreciate it. But I’ve been studying the “check-in” apps for quite a while now and…

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Let’s talk location-based marketing

By Jeff Hilimire | July 8, 2010 |

The most recent DIG:This podcast is up and its a conversation that we had with Pete Reilly on location-based marketing.  It’s such an interesting space and the conversation could have gone on for much longer. We’ll definitely have Pete on again because the location-based tools today (foursquare, gowalla, mytown, loopt, yelp, etc, etc, etc) continue…

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IHG + Gowalla = killer campaign

By Jeff Hilimire | May 29, 2010 |

I thought I’d share some recent press that the campaign Engauge is running with IHG and Gowalla is getting.  While I’m always hesitant to promote too much of the work we do in the Engauge DIG group on this blog, I do want to share this campaign as I think its an example of a…

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