Social Marketing/Media
Why would you want your RSS reader to be social?
This question was posed on Business Insider: I’m switching from Bloglines (shuttering 10/1) to Google Reader. First question: Why would I want my RSS reader to be social? My response: Google Reader is far and away the best RSS tool, so you’ve made a good choice there. Why would you want your RSS reader to…
Read MoreHead faking our way to social media success
Ah, the head fake. According to “the Internet”, a head fake is a sports term used when a player moves their head to fake a change in direction. I can’t help but think that the majority of social media “gurus” and agencies are head faking their clients into thinking that they are running successful campaigns…
Read MoreA quick rant: It’s not about the fan count…until it is
First, you need to focus on building an engaging, vibrant platform to interact with your customers. Then you worry about the number of fans. But its not the other way around. History tells us that get-rich-quick schemes don’t last. Throwing out an amazing deal to get people to sign up for an experience that sucks…
Read MoreSocial is here. Mobile has started. Interactive TV is next.
I spend a lot of time on this blog talking about new technology and how that’s driving changes in consumer people’s behavior. Most of the time this involves talking about new advances in social media or mobile technology. I’ve been spending time lately thinking about the next frontier in digital innovation. What shift will happen…
Read MoreI have seen the future of location-based apps, thanks to Tungle
I’ve been pretty vocal about how I’m down on Foursquare. Not their business model or potential, but how I’m personally struggling with Foursquare’s relevance in MY life. At the very least its pointed out to me how much cooler my friends’ lives seem to be. And I’ve been equally vocal about my current WeRewards obsession…
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