Social Marketing/Media
PayPal puts a new spin on social commerce with Shoptimist
PayPal has announced a new service they are calling Shoptimist. Essentially it sounds like Groupon meets social, an opportunity that frankly has been sitting there waiting for someone to take hold of it. The gig is you decided to participate in a deal and you try to get your friends to join in, and when…
Read MoreIn case you missed it, my thoughts and feelings on the state of location-based apps
In an article on Friday in Ad Age, I lay out my thoughts on where the location-based app industry is and why I think it has to evolve. Article: Gimmicks Aren’t Enough to Drive Adoption of Location-Based Shopping
Read MoreHope you’re coming to Social Media Atlanta this week!
Just making sure everyone is aware that this week is THE week of the year in Atlanta for social. It’s called Social Media Atlanta and you guys better be attending some sessions. Learn more on the Social Media Atlanta Facebook page, duh. And perhaps most important, the hashtag is #SMATL. What’s that? Which sessions would…
Read MoreWhy I’m not worried about formal advocacy programs…
When I talk about my vision for the future in which “WE” become the media, where we are incented to create feedback and reviews so that our connections can hear from a “friend” about a given product or service, I often get back the same response: (and I quote from @TonyKinard) “To your point regarding…
Read MoreDebate: Is finding influencers really all that?
I’ve been debating people lately about this. To get a good discussion going, I am happy to take the contrary view and see where it goes. At this point, I’m not sold on the importance of influencers. My main premise is that right now, maybe 2% of companies are effectively leveraging social. But almost every…
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