Social Marketing/Media
What’s the ROI of your mother?
I thought that title would grab your attention. However, I need to start by saying I’m pretty sure Gary Vaynerchuk is going to be putting a trademark on that if he already hasn’t, because its gold Jerry, gold! Let me back up. Yesterday I was at the Art of Marketing conference in Toronto. It’s a…
Read MoreAre social and mobile killing email? You might be surprised…
I was challenged to give my thoughts on this article in ClickZ by Simms Jenkins, titled, “Digital’s Great Teenage Misunderstanding“. Now, before I start, I should clarify that Simms is one of the foremost email experts in the country, an all around smart dude and someone that I have had a bit of fun debating…
Read MoreWhat marketing departments will look like in 2020
I asked this question on Quora earlier this week: What will marketing departments look like in 2020? Special thanks to @dberkowitz (his quora), @drewhawkins (his quora) and @viajerosonico (his quora) for answering the question. And thanks to @tonykinard who answered the question via my blog. The qualities that marketing departments will need to have in…
Read MoreDebate: Have apps killed brand loyalty?
I wrote a column for MediaPost yesterday entitled, “Have apps killed brand loyalty?”. Check it out and let me know what you think. Very happy to hear that I’m full of hot air ;) The basic premise of the article is that with all the available data we have today, and the immediacy with which…
Read MoreThe 2011 Engauge Digital Outlook Report
I am very excited to share a report Engauge put out earlier this month. My favorite part of this report is that its a culmination of thought leaders across our entire agency. So in case you missed it, here it is. Hope you enjoy! The 2011 Digital Outlook View more presentations from Engauge.
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