Dragon Army’s Core Tenets

(photo: me giving a talk at our company meeting last month on the rooftop of our new office…which we haven’t moved into yet…which is driving me/us crazy…but we’re making the most of it) At Dragon Army, we’re very specific about why we exist (our Purpose), what we aspire to be as a company (our Vision),…

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The difference between a company’s Purpose and Vision

Words like “Purpose”, “Mission”, “Values”, and “Vision” can be confusing for most people. And in fact, you could ask three random CEO’s what each of those words mean to them, and you’d probably get three different answers. Here’s how we define these words at Dragon Army: Our Purpose is the reason we exist. Our Vision…

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You can’t lead if you don’t know where you’re going

Summer is almost over and little by little, we’re getting back to something resembling normal. We spent last week in Montreat, NC, and it was absolutely something that I needed to round out the summer. Montreat is a small, cutest-thing-ever of a town located in the North Carolina mountains, three and a half hours from…

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13 characteristics of a great place to work

We work so hard to make Dragon Army the best company for the world. How do you do that? For me, it starts with re-thinking how companies should operate, especially companies in our industry (agencies…yuck). I’m a planner. I try my best to map out the journey ahead and think hard about how to get there. To that end,…

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Three days of massive progress

There are always pivotal moments in life where you have meeting, do a thing, have an idea, that create meaningful momentum against your goals. You can always sense it afterwards, realizing that you’ve made a major impact on your ability to succeed. The last three days (Monday, Tuesday, and Wednesday of this week) I had…

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