Excellent article on re-thinking the mobile experience

Great entrepreneur and long-time super friend @davis_danny has a terrific article out on re-thinking the way you create a compelling mobile experience. My favorite bit:

“Limiting the content and functionality of the mobile experience — and freeing your mind from tying it to the desktop version — allows you to develop something truly exceptional. While choosing what to eliminate is difficult, it can make your customers much more loyal and profitable in the long run.”

Read on…

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