Tyler Durden’s take on mobile marketing #FightClub

Ok, so maybe its not directly Tyler Durden’s (one of the greatest characters in movie history!) take on mobile marketing, but hey, I get points for including a Fight Club reference in my most recent MediaPost article right?! In the article, which I talk about the idea of mobile as a single-serve medium (in some…

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Getting my learn on, Forrester style

This morning I’m in San Francisco to do some serious learning.  I’m only here for a day and a half, a short trip for such a long flight, but this particular conference promises to be worth it.  I am going to hang out with local badass and friend @marksilva tonight for dinner so at least I’ll…

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Engauge is about to get its SCAD on

I had the great fortune to speak to a group of mostly junior and senior advertising students at SCAD (Savannah College of Art & Design) this past Saturday.  The talk was focused on entrepreneurship and marketing, was very informal (no slides, just my iPad so I could look at some notes here and there) and conversational.…

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Social is not a job for specialists anymore

I saw this sign on Swanny’s door (Steve leads client services at Engauge) while in our Columbus office this week and I had to grab a picture of it.  Also I should point out that Swanny is the only person I know that doesn’t have a desk you can sit at in his office.  It’s…

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