Archive for April 2010
Debate: does a brand’s social voice belong at an agency or at the brand?
We spend a lot of time at DIG (Engauge’s Digital Innovation Group) talking about where the social voice — the Facebook statuses, Tweets, whatever MySpace calls their updates, etc — belongs. Should it reside only within the brand/company itself? Or should it be with an expert in social marketing who is trained on the brand…
Read MoreDeath to the TO READ folder that never gets read
If you’re like me, you probably have a big stack of articles you’ve ripped from magazines that are piled on your desk that you never find time to get to. And you might have a folder on your desktop like I do called “To Read” where you drop pdf’s and articles you want to read…
Read MoreMy first few days with the iPad
I was so sure I’d hold out and not be one of the first to grab an iPad. And technically I did hold out…for a week. But I think those that know me would agree that was an impressive hold out :) Here’s what happened. One of my best friends, @dennisdube, called me on the…
Read MoreWho are you backing, Google or Facebook?
I’m posing this to the group to see which of these companies you’d back for the foreseeable future, Facebook or Google? In other words, is Facebook more likely to lose its leadership position in social networking before Google loses its leadership position in search? Let’s debate…
Read MoreDebate: Social is killing off email
I wrote a blog post a few hours ago on why analytics is killing social. I casually threw in this comment: In the meantime, social is strangling email marketing This week I was on a panel at the Integrated Marketing Summit in Atlanta. It was a debate format and the title of our session was,…
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