Archive for April 2010
A glimpse into the future of the social web
Facebook announced their intentions of making the web a more social experience via what they are calling the Social Graph at their F8 conference last week. They also mentioned that Pandora was one of the first sites to incorporate these new plans. This is just a small glimpse into the future of the social web……
Read MoreThinking about getting an iPad? Read this first…
Having the iPad for a few weeks has been fun. I’ve used it to watch TV shows (thanks ABC), play Scrabble with a group of people who all used their iPhones to hold their letters (extremely cool, thanks EA and Hasbro), and I’ve been catching up on reading articles I’ve been storing (thanks Evernote). But…
Read MoreFacebook announces next step in world domination at F8…are you scared?
While the keynote at F8 was epic (we’ll get to why), the sessions afterwards were somewhat weak. Sometimes it was because they were mostly moderated or given by Facebook staff (not experienced presenters) and sometimes because, well, the topic was boring. But there were great discussions being had in between and I was fortunate enough…
Read MoreDiscussion: What is the future landing place for location-based marketing?
Location-based marketing is here to stay, in some form or another. The ability to connect and market based on immediacy and location is extremely powerful and we’ve only just started playing in the space (Foursquare, Gowalla, etc). I think we can all agree that the current state of having many services to check-in on and…
Read MoreA new approach to customer value
In the recent issue of Peppers & Rogers Customer Strategist, my friend Ginger Conlon writes in the opening letter about “A Fresh Look at Customer Value“. Identify your most valuable customers She writes that “about 30 percent of customers deliver the majority of the average company’s profit, 50 percent add nothing, and 20 percent cost…
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