Archive for October 2009
UK shows us the future of advertising. Progress or sign that we’re unwilling to learn from history?
This is big news folks. The UK is now apparently spending more money as a nation on online advertising than they do on TV advertising. This article and the chart here say its so. Ah, so this is progress isn’t it? The world is getting smarter. The more we put our advertising dollars to work…
Read MoreSocial Media Guru – spoof
Freaking hilarious, love this video.
Read MoreKeep your hands off my social media FTC!
Yesterday, the FTC announced on its website that “it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.” Buried within the announcements is a new guideline for social media. It states: The revised Guides also make it clear…
Read MoreGuest Blogged for 1to1: Move marketing forward by agreeing to adapt
I was honored recently to guest blog for one of my favorite groups, 1to1 Media. You can read the post on their site but it starts like this… Marketing has seen tremendous change over the past five to 10 years. Take a closer look at direct and digital marketing specifically and you’ll see a clear…
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