I heart the way Google defines social

In an article on GigaOm, David Glazer (link to, what else, Glazer’s google profile page) says that Google defines social as, “Who I am, who do I know, what do I do.” He also says that, “Everything is better when it knows who I am.” As simple as these statements are, I couldn’t agree more. …

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iPhone tops social rankings (GASP)

So there’s a new ranking of brands from a social perspective, specifically measuring the positive and negative conversations that are being had about the brands in the social mediums.  And the iPhone is at the top of this list.  Which makes me say…uh, duh?! Here’s the deal.  The iPhone is doing next to nothing to…

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Measure or Die

It seems like every day there is more talk about the need to measure all aspects of marketing.  For those of us in the digital space, this is par for the course as we’ve had the ability (and therefore had the responsibility) to measure all of our efforts online.  And for one, I’m glad that…

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